One of the vital steps in building a successful brand for your business is the company logo as this often forms the first impression of your company.
After spending quality time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers mind once they start associating your company with the logo. Great logo design is more than just displaying your name in an appealing font.
Powerful logo design should be strong and balanced without clutter to distract from its message. The following are solid guidelines for inspiring logo design and your branding.
It should be distinctive and easy to spot at a glance.
The visuals and imagery should be appropriate for your company.
It should work in harmony with your company name.
Your logo should always be created in an legible font.
And finally, the logo should look great in black and white as well as colour.